Then tap on the three dot button in the upper right corner of the post. So, first thing, find any post in your existing feed (you can’t pin an unpublished post before you post it). You can pin anything that is normally in the profile feed/grid – aka photos, videos, carousel posts, and Reels.
Ok, so now that you can see WHY this is so relevant, how do you pin posts? How to Pin Posts on Instagram So if you post something newer, more relevant, with updated details, or timely to news or trends, boom! New post gets pinned and you’re ready for viewers. Regardless of when they were originally posted.Īnd, you can update the pinned posts anytime. Now, when you have those great “first impression” posts that you want new visitors to see, you can pin those to the top of your grid so that when they come to your profile and start looking at your posts, those important ones are the first ones they see. This is why I’m so excited about pinned posts. So, let’s say you did this awesome “about me” post or a “meet the team” post or a “here’s what you get when you work with me” post or “how to contact customer support” post or some other super helpful, relevant, and informative post that you would want people to see… but unless that text is on the thumbnail or image, no one looking at the long grid of photos would know which one to select. But you can’t see the caption in the profile grid. And a lot of times, those images in and of themselves don’t really explain what the post is about – that’s what the caption does. If it’s a carousel, they see the first image. If the post is a video, they see the thumbnail. Well, the “fun” thing about Instagram is that our profile grid (not what’s in the feed when someone is scrolling, but what’s in your grid when someone comes to your profile) is just a bunch of photos. To be honest, I’m really freaking happy about this update! This is so valuable to so many. Instagram is now (finally?) giving us the option to pin posts to our profile grids.
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